About Us

Client Success

Advisory Services

Web Optimization



About Us

Jane Biddle is the founder of Biddle Associates, a firm specializing in delivering strategic marketing advisory services to technology and service companies. Throughout her career, Jane has contributed to the success of many companies, large and small, by developing go-to-market strategies, managing products, empowering sales forces, and working collaboratively with customers around the globe.

As an executive, Jane led the launch of SAP Americas vertical industry strategy in the mid 90s, and contributed to Digitalís leadership in process MRP/manufacturing throughout the 80ís. As an analyst, Jane launched manufacturing practices for the Aberdeen Group and Benchmarking Partners. Additionally, she has helped emerging B2B firms such as G-Log, INTTRA, Eqos, and Rockport Trade Systems become leaders, and acquire funding, resulting in the successful sale of two companies. Jane has published numerous industry studies and articles, spoken at many industry conferences, and holds an MBA and a BS in Computer Science.


As Chief Operating Officer, Sterling leverages his 25 years of service bureau operations, project management, and technical consulting to deliver quality services to Biddle Associates clients. From conducting in-depth market research studies, to developing professional web sites, providing product support, and managing marketing communications programs, Sterling ensures that each deliverable and program is of the highest quality. Prior experience includes services manager for Computer Fulfillment, industry consultant for Walker Interactive, Director MIS for Cressey Dockham, and technical project manager for firms such as CIGNA, Ryder, and Best Foods. To Contact Sterling, and holds an MBA and a BS in Computer Science.


Strategic Marketing for Bottom Line Results